DURBAN EXPRESSION SESSION
Durban, South Africa is known for its world-class waves. When they turn on, they provide a fast, hollow ride that is just as exhilarating to watch as it is to surf. When it gets big, a suburb on the South side of the harbor called The Bluff hosts a variety of waves that become a true testing ground of a surfer’s skill and metal, and would be the perfect platform for our brand-awareness Expression Session to show one side of what Bravery is all about. The cameras and drones were ready to capture it all to give us hours of uninterrupted editing fun, but as the event drew closer our worst fear was realised in the most spectacular flat-spell predicted for the day of the contest. It was an anxious few days build up with us not knowing if all the planning and preparations would culminate in spectators watching surfers bobbing on an ocean as flat as a lake, but hey what could we do? We just had to resign to mother nature and if it happened then may the best bobber on the day be crowned the victor.
As luck would have it, we did have swell on the day, just about big enough to allow the surfers to put on a show, which highlighted their skills by still being able to bust in the small stuff.
Do we wish it was 6-8ft? Yes. Would we change a thing? Absolutely not! The overwhelmingly positive response from all who got involved was testament to how they feel about the brand, and the support for the message behind it. In a place and sport known for localism, we had the arms of the community opened to us and left with a new crowd of Bravery friends and ambassadors.
Congratulations to our winners and a big thank you to all involved.